Mel Peralta

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Mel Peralta, VP of Concepts, for atmos is a born and raised New Yorker, originally hailing from the Bronx (BX, Stand Up!). Mel comes to atmos with over 15 years of experience in the retail and brand space. Prior to joining atmos, Mel proudly launched & led Foot Locker Inc’s energy team & incubator, Greenhouse.


Prior to that, he led collaborations for Timberland as their Global Lifestyle Manager while also being a founding partner at the boutique strategy collective, Stadium Status Group. With SSG, Mel worked with creators and companies ranging from Moschino to Nickelodeon, Kith, Starbucks, Viacom, and beyond. Prior to that, Mel was co-owner of FLuD Watches, a lifestyle accessories brand focused primarily on watches, jewelry, and other accessories. FLuD was one of the very few independently owned watch companies in the marketplace for most of its’ lifespan and went on to garner success within streetwear, with celebrities and creators in the worlds of Music, Fashion, Art, & Sports being great supporters of the brand.